Thriller sequel A Quiet Place Part II director John Krasinski’s work opens on the weekend before the long Memorial Day holiday in America. According to the studio Paramount Pictures, which produces it, revenues from the three days to Sunday 30 May totaled $ 48.4 million, the best figure during the pandemic. The studio estimates the film will gross $ 58.5 million in North America after the revenue for the screening on Memorial Day, May 31, is calculated. Meanwhile, ticket sales overseas are estimated at $ 22 million.
The film’s acquisition is heartening for the film industry which has been hit hard by the pandemic. A Quiet Place, whose screenings were delayed by more than a year because theaters closed after the pandemic broke out, is the first major film this year to open exclusively in cinemas. It is also the only bigger budget film released in the COVID-19 era apart from Tenet by Christopher Nolan.
Many studios have issued plans to release their productions simultaneously, in theaters and on pay TV services. Walt Disney did it last weekend with Cruella, a prequel to the story of Cruella De Vil, which is available to subscribers of the Disney + channel for $ 30. In theaters, the film made $ 21.3 million, said Disney, and is expected to fetch $ 26.4 million over the four-day Memorial Day holiday. Cruella also earned $16.1 million in 29 other countries. Disney did not mention the revenue it made from screenings online stream.
A Quiet Place part II will also be played automatically stream on Paramount + channel after 45 days in theaters. One definite effect of the pandemic will be a shorter screen time in theaters, and this is expected to be permanent. Before the pandemic, the screening period in theaters was usually around three months.
Previous best debut this year was won Godzilla vs. Kong Warner Bros. studio production. The film opened with $ 32.2 million, or $ 48.5 million, in its first five days of release, simultaneously streaming on HBO Max.
Paul Dergarabedian, senior media analyst at data analysis company Comscore, said the revenue was achieved A Quiet Place represents a “very important weekend” for the cinema industry. This proves that the prediction that the industry is dead, is “completely wrong.”
Premiere A Quiet Place Hollywood is widely watched as the start of the delayed summer movies. After most of the screenings in theaters stalled due to the pandemic, or screenings were switched to the platform stream, the lineup of films blockbuster now the queue is playing again. Among others are In the Heights production of Warner Bros., F9 from Universals studios and Black Widow from Disney.
Memorial Day holiday, usually the busiest period for cinemas, has yet to look normal. Total box office over the $ 80 million mark, but this is only a third of the normal gain on a long weekend getaway.
Many theaters, particularly in New York and Los Angeles, still operate under regulations social distancing. However, the guidelines were relaxed. Last week, leading US cinema chains – AMC, Regal, Cinemark – said they no longer obliged vaccinated viewers to wear masks. [uh/ab]